TikTok’s gaming efforts seem to be getting scaled back since the platform has hit a roadblock because of the government that is chinese. TikTok is arguably the biggest media that are social right now by way of how simple and easy effective it really is. This has mastered the nature that is addictive of and made sure its content is short and sweet, ensuring you are always moving on to the next piece of content. While one could argue it may not be the thing that is healthiest in the whole world, it really is working and individuals are loving it. It dominates the tech and social networking industries within a way that is huge it seems like TikTok owner ByteDance wasn’t satisfied with those sectors. The company has plans to move into the gaming industry, but those plans may not anymore be possible.
ByteDance was testing TikTok games that users could play for several minutes, as opposed to dump hours into such as for instance a game that is traditional. It was a approach that is similar the way the service uses videos, making everything short and sweet, but also for games. According to SCMP, after acquiring game studios and making plans that are big this effort, ByteDance has been “aggressively downsizing” its gaming teams. Wushuang Studio reportedly lost most of its staff and other studios have seen job that is notable. It really is believed this is often a outcome of Chinese developers having difficulty getting games approved because of the government that is chinese. As of July 2022, China has only approved 172 games for release, which is nearly 600 less than the ones approved during the time that is same in 2021. (it seems like ByteDance is aware this is an uphill battle and is choosing to support its already released games rather than make new ones*)As it stands. Of course, that’s not to say that ByteDance is completely throwing in the towel, but it is a block that is major succeeding along with its endeavors. If this dilemma gets sorted out, perhaps things will resume as normal, but ByteDance seemingly would prefer to avoid losing the big bucks on something it can not really control at this time.
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