When you yourself have a traction that is strong, nothing else regarding your pitch deck matters
It’s a commonly accepted wisdom that you’ll require between 10 and 20 slides to share with the storyline of the startup. Plenty of founders don’t appear to understand that only a few slides are exactly the same, however. Some slides carry more excess body fat than the others — and three of those are absolutely crucial. Today, I’m taking you through why those three slides are incredibly important.
The method to make use of this article is always to think of which of those attributes you’ve got in your startup to aid organize your pitch deck. For instance, number 1 in this list is traction. When you yourself have amazing traction, that will oftimes be the slide that is first your deck. If your traction is flat (i.e., not growing, or even shrinking), poor or non-existent — maybe highlight that is don’t and think instead about how exactly else you can easily inform your story.
1 — Traction is king
Up and also to the proper. Helping to make sense. Up and also to the left would be time travel, and than you thought.
Your if you can do that, you have an even more valuable company traction slide is, by some margin that is considerable your trump card. All other sins are forgiven.
It if you are showing a huge amount of revenue and rapid growth doesn’t matter if you have an inexperienced team, a terrible product or a market that is dubious. That you have money coming in and growing at 9% or more week over week, you will raise money.(*)There’s if you can show a hierarchy when it comes to what kind of traction helps:(*)
Profit. You probably don’t even need venture capital — but if raising cash helps you grow even faster, you’re in a great place if you are cash-positive and growing rapidly.
ARR. Should your annual revenue that is recurring growing rapidly, you’re in luck. Recurring revenues and SaaS dynamics imply that you might be onto something.
Active users. That’s still an impressive feat if you’re growing your number of users exponentially, without necessarily knowing how to monetize them. That you can build a huge, sticky audience, you can probably find a way to make money off that down the line if you can show.
Sign-ups. They aren’t generating revenue or sticking around, there’s still value in that — although your traction slide should be paired with a solid “How is this going to make money? if you’re seeing huge growth in the number of sign-ups to your product or service, but” slide.
(*)
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