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Belinda Stronach, chairwoman, chief govt officer and president of The Stronach Group and 1/ST on Sept. 28 launched 1/ST Racing & Gaming, an enhanced division of the corporate that can place the core Thoroughbred horse racing enterprise to completely capitalize on the way forward for sports activities wagering and gaming.
The 1/ST Racing & Gaming division will proceed to supervise racing operations at 1/ST tracks and coaching facilities whereas working to develop the corporate’s gaming footprint in collaboration with 1/ST Know-how led by the division’s chief govt officer, Paul Williams.
“The shifting panorama of sports activities wagering, digital platforms and curiosity in prime quality content material presents a possibility for 1/ST to innovate to satisfy the calls for of our trendy customers,” stated Belinda Stronach. “An enhanced 1/ST Racing & Gaming enterprise unit will allow us to maneuver quicker and extra effectively to ship our distinctive, industry-leading Thoroughbred horse racing, gaming and sports activities leisure content material to the following technology viewers.”
To assist the evolution of 1/ST Racing & Gaming, Stronach has appointed Aidan Butler as chief govt officer. Butler beforehand served as chief working officer, 1/ST Racing and as chief technique officer for The Stronach Group. He’ll lead the built-in workforce of racing and gaming personnel to leverage present property, determine new alternatives, and create trailblazing applications for bodily, digital and metaverse purposes.
Stronach has additional realigned the chief management by appointing Craig Fravel as govt vice-chairman. Fravel will oversee crucial and strategic issues for 1/ST Racing & Gaming, together with nationwide communications and public relations, governmental and {industry} stakeholder relations, in addition to a number of company capabilities. He’ll concentrate on coordinating communications and efforts between and amongst 1/ST firm verticals and company entities whereas remaining at Santa Anita Park in Arcadia, Calif.
In his first transfer as CEO of the newly fashioned division, Butler has appointed Rikki Tanenbaum as chief industrial officer and president of Gaming, and Stephen Screnci as president of Racing and Enterprise Improvement.
Tanenbaum, on this newly created function, will concentrate on elevating the patron wagering expertise and on the strategic enhancement and growth of the corporate’s on line casino, racino and sportsbook choices. Previous to becoming a member of the corporate, she served as chief working officer, San Manuel Band of Mission Indians, the place she was liable for overseeing actions associated to the planning and implementation of the San Manuel Tribe’s strategic, cultural and financial improvement goals. Previous to that, Tanenbaum served as San Manuel’s chief advertising and marketing officer and as senior vice chairman and chief advertising and marketing officer for the Gaming Division for Landry’s Inc. and Golden Nugget Casinos. She has additionally led groups at Caesars Leisure, Penn Nationwide Gaming, Viejas On line casino & Resort and MGM Resorts Worldwide.
In his capability as president of Racing and Enterprise Improvement, Screnci will work instantly with Butler to proceed constructing the corporate’s world-class racing applications and operations at 1/ST tracks and coaching facilities whereas supporting {industry} stakeholder relations. Screnci beforehand held the function of president, Florida Horsemen’s Benevolent and Protecting Affiliation and served because the vice chairman of the Nationwide Horsemen’s Benevolent & Protecting Affiliation from 2018-2020. At the moment he’s a director on the board of the nationwide Thoroughbred Homeowners and Breeders Affiliation and the Nationwide Thoroughbred Racing Affiliation.
“I am more than happy to welcome Rikki and Steve to 1/ST Racing & Gaming,” stated Butler. “As we look forward to construct upon our heritage as North America’s market-leading Thoroughbred horse racing and gaming firm, we’d like unparalleled excellence in racing operations, a concentrate on modernizing all facets of this sport for rising generations of consumers and a diversified financial base to energy us into the longer term. That is the workforce to get us there.”
For extra info, please go to www.1st.com or observe @1ST_Racing on Twitter or @1stracing on Instagram and Fb.
