Shoppers are putting lockdown firmly they buy more formal wear and travel-related items rather than loungewear.John LewisAnnual behind them as sale figures from
haved suggested that consumers are turning away from non-wired bras, velour tracksuits, jigsaws and desks that are wall-mountedsalesThe retailer’s annual How We Shop, Live and appearance report discovered that
of non-wired bras are down by way of a third, while sales of loungewear velour tracksuits have fallen by 50 per cent.
Meanwhile, John Lewis has removed desks that are wall-mounted sale altogether as customers have “cast off the trappings of a life in lockdown”.
Sales of jigsaw puzzles, which became popular as people picked up new hobbies during lockdown, have also declined by 68 per cent on last year.
The Retailer’s report also suggested that customers are returning to lunches outside the true home, with sales of soup makers falling by 12 per cent and bread bins down by 42 per cent.
Instead, Sales of commute-ready laptop bags rose by 20 per travel and cent mugs rocketed even higher by 65 per cent.
As wedding and social events returned to swing that is full year, sales of occasion hats soared by 168 per cent and smart menswear sales were up by 60 per cent.
To prepare for these events, Britons purchased more boards that are ironing by 19 per cent) and made sure they turned up smelling nice as perfume sales rose by 24 per cent.saw loungewear sales rise by 1,303 per cent in 2020It marks a contrast that is stark sales throughout the UK’s previous lockdowns, which
.
When the nation was plunged in to a strict lockdown yet again in December 2021, loungewear sales rose as people traded festive party clothes for cosy clothes to remain indoors.
However, some shopping trends have confused the merchant as consumers bought seven times more sheepskin Ugg boots in comparison to year that is last while sales of 90s-style Casio watches rose by 81 per cent.
Sales of toastie makers also rose by 63 per cent – but John Lewis noted that shoppers “weren’t being gourmet about it” as sales of sliced white bread rose by 17 per cent at Waitrose.
A spokesperson for John Lewis said: “This year we’ve seen a shift that is profound shopping behaviour. Customers have enjoyed the return of travel, in your free time office working and shopping that is in-store
“But our in-depth analysis has shown that the combination of living in an always-on world that is digital the societal shift accelerated by Covid have cemented our appreciation for the everyday.
Source link “Shoppers are nevertheless wanting products to assist them to take full advantage of everyday moments such as for instance having friends and family over for supper and prioritising their wellbeing.”(*)
