Rusk Media, an Indian digital leisure firm aimed toward GenZ audiences, has raised over $9.5 million in an prolonged collection A funding spherical to launch a blockchain-based UGC-led gaming platform. Seoul-based DAOL Funding and Audacity Ventures led the extension spherical, with present buyers InfoEdge Ventures, Mistry Ventures and Survam Partners participating in the round.
Rusk Media has raised a complete of $12 million within the final three years and counts Nazara Games and NODWIN Gaming as their buyers, amongst others. The New Delhi-based firm is thought by means of its content material and IPs on social channels Alright! and Playground, with over 500 million month-to-month views and their reveals on OTT platforms.
“We’ve got confidence in Rusk’s competitiveness in IP creation throughout fiction, non-fiction and e-sports leisure. As buyers from Korea, now we have seen the immense potential of domestically generated premium content material and the scalability of sturdy IPs. We imagine the corporate is effectively positioned to turn into an leisure powerhouse with their plans on their IPs and IP-led gaming platform,” mentioned Chihoon Hyun, Accomplice at DAOL Funding and co-lead investor for the present spherical.
Mayank Yadav, CEO of Rusk Media, said, “With the behavioural shift of the digital native audiences—leisure has remodeled throughout 30-second snackable social movies, OTT reveals, informal and AAA gaming. Our future plans are two-fold: first, scaling our content material with OTT companions through our IPs in India and the remainder of the world, with Playground main the way in which for our international growth.” He added that constructing a UGC-led social gaming platform will allow recreation builders to create and publish video games on the corporate’s platform utilizing its recreation developer app that plans to leverage blockchain know-how.
Whereas the corporate presently creates leisure video content material for its audiences, it’s going to quickly launch a UGC-led social gaming platform. UGC game creation is becoming widely popular globally, with platforms resembling Roblox turning into staple locations for the age group of eight to 14-year-olds within the US and Southeast Asia. Rusk’s platform will allow recreation builders to create video games utilizing freely accessible Rusk IP property.
With these developments, an upcoming UGC social gaming platform and newly acquired capital, Rusk Media is dedicated to delivering on its promise of disrupting your complete leisure ecosystem.
