BANGKOK, Sept. 16, 2022 /PRNewswire/ — BurdaLuxury, a subsidiary of German media conglomerate Hubert Burda Media, at this time relaunches its luxurious life-style model Status, bringing collectively the model’s 4 editions beneath the theme ‘Evolution’ for the September 2022 problem.
That includes a collection of canopy personalities with their very own refreshing tackle the idea, Status celebrates its personal evolution by means of exploring the tales of others: Status Hong Kong options Gigi Ma (née Lai), the favored actress who turned Chairman of an moral medication firm; Status Malaysia spotlights Nazreem Musa’s inspiring story of turning into a gender fluid mannequin; and Status Thailand explores Margie Rasri’s transition from actress and influencer to motherhood. In the meantime, Status Singapore options Spanish mannequin Marta Ortiz in an unique shoot in Madrid for its print cowl, in addition to a digital cowl that includes Willabelle Ong, common luxurious life-style influencer who represents the evolution of media and the subsequent technology of tastemakers.
Conceptualised as an improved luxurious expertise, the relaunch encompasses a brand-new Status emblem that displays the model’s fashionable, youthful method to content material and rising readership, reaching 111% yr over yr progress throughout 5 nations. As a part of making a extra unified model expertise throughout the area, Status will give attention to launching occasions and campaigns at a regional degree, starting with its signature 40 Beneath 40 occasion, which can be rolled out in September in Hong Kong, Malaysia, Singapore, and Thailand.
“Our viewers – Asia’s inside circle – is extra dynamic than ever. With their wants continually evolving, Status is the last word authority on new luxurious: we recognise and have a good time our neighborhood’s achievements, create alternatives for them to attach with each other, and supply unique first-hand info,” mentioned Björn Rettig, CEO of BurdaLuxury. “Our Evolution Challenge celebrates not solely the evolution of our model, however the evolution of our viewers.”
Reflecting evolving developments within the luxurious house, the brand new Status locations an excellent better emphasis on sharing attention-grabbing, impactful tales by means of its new ‘Boulevard’ part, with every version of Status highlighting native folks, merchandise, and locations that resonate with readers. The primary vital relaunch because the model’s inception in 2000, the brand new technique locations a better give attention to offering unique luxurious insights, sharing distinctive experiences, a deeper degree of storytelling, and highlighting influential people that make up the Status neighborhood.
To proceed rising its presence throughout Asia over the subsequent few years, BurdaLuxury goals to give attention to extra regional initiatives, strategic partnerships, and potential licensing choices.
To seek out out extra, go to the Status web site at prestigeonline.com or Magzter.com.
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About Status
Obtainable in Hong Kong, Malaysia, Singapore, Thailand, Taiwan, and Indonesia, Status gives a recent insider’s perspective into the glamorous and privileged world of excessive dwelling through participating tales which are enriching, entertaining, and informative. Asia’s definitive luxurious journal, Status is a glamorous, award profitable mixture of trend, movie star, tradition, journey, excessive society and epicurean excellence. Status comes beneath the purview of BurdaLuxury and German publishing powerhouse Hubert Burda Media.
About BurdaLuxury
BurdaLuxury is certainly one of Asia’s most vibrant and progressive unbiased media homes. Its portfolio contains a wide range of profitable regional publishing manufacturers in life-style and luxurious markets throughout Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications embody AUGUSTMAN, HELLO! Journal Thailand, Status, PIN Status, and Journey + Leisure India & South Asia. Digital choices embody Lifestyleasia.com, Augustman.com, PrestigeOnline.com, PinPrestige.com and Travelandleisureindia.in. BurdaLuxury is a part of the Hubert Burda Media household, one of many largest media firms in Germany. Working in 14 nations, Burda employs over 11,000 folks and owns 550 media manufacturers.
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