SAO PAULO, Aug 24 (Reuters) – Brazilian retailer Journal Luiza MGLU3.SA on Wednesday launched three cell phone targeted video games in its first transfer into the aggressive recreation distribution house.
The transfer is a part of a broader effort by one of many nation’s main e-commerce gamers to diversify its revenues at a time when rising rates of interest pose a problem for retailers.
“It’s a long-term venture, it has many synergies with many firms within the group,” mentioned Thiago Catoto, director of Luizalabs, the corporate’s innovation unit.
Journal Luiza can also be creating a studio to create its personal video games. For the preliminary set of cell video games, Journal Luiza acted solely as a “writer” of video games designed elsewhere.
In latest years, the retailer has acquired websites like Jovem Nerd and CanalTech, which supply information and evaluations of video games, and videogame and tech-focused e-commerce website Kabum!.
Journal Luiza mentioned it intends to monetize the video games, that are freed from cost, by means of adverts and micro-transactions.
Catoto mentioned the corporate intends to launch video games within the subsequent few months, in addition to to enter extra advanced segments sooner or later, comparable to video games for computer systems and consoles, however didn’t present a timeframe.
The corporate didn’t disclose the full invested figures or any income forecast for the brand new enterprise.
(Reporting by Andre Romani; Writing by Peter Frontini)
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