The Tremendous Bowl has change into a excessive stakes wager for manufacturers seeking to market throughout a premier sporting occasion.
In alternate for Fox’s 2023 asking price of $7 million per 30-second slot, advertisers can hit an viewers that averages greater than 100 million individuals. Final 12 months’s Tremendous Bowl drew an estimated 208 million viewers.
With a lot invested in Tremendous Bowl participation, manufacturers have to make a splash to stay memorable with viewers. A technique of engaging in that has been the usage of celebrities.
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