Game on. Gucci is celebrating the bond between its brand name and the field of gaming through a collection that is new its motto Gucci Good Game.
The newest Gucci Good Game capsule features hoodies, bowling shirts, shorts, slides, a logo T-shirt, sneakers, handbags, a baseball cap, shoes as well as other metallic and rainbow-hued apparel having an effect that is iridescent. These products incorporate the reworked GG Good Game monogram, which made its debut when you look at the brand’s Gucci Town digital space on Roblox.
The handbag selection carries a number of silhouettes, including a square-shaped mini bag, a tote, a crescent moon style as well as a belt bag, all inside a silver material that is metallic. There is also a multipocket backpack crafted entirely from leather with removable parts inspired by the need that is adaptive of.
The slides when you look at the collection are offered in both black and white having an strap that is iridescent. The collection also features a new variation of the Gucci Basket sneaker in a version that is black glow-in-the-dark details.
The campaign was made together with “King Kong Magazine” and shot by photographer Piczo, who has got snapped campaigns for Wooyoungmi, Gap and 3.1 Phillip Lim.
The idea is dependent on the notion of bringing the viewers in through the portal so that they can enter another dimension filled up with components of club and culture that is rave with nature to generate scenarios echoing spiritual wanderings.
Gucci Good Game turned into a motto for the brand’s ventures in to the global world of gaming in 2019. The label has built initiatives over the past several years in a number that is select of, and on immersive gaming platforms, including Roblox, The Sandbox, Zepeto, Hot Wheels Unleashed, Pokémon Go, Animal Crossing, Tennis Clash as well as the Sims. Additionally they launched a limited-edition bundle with Xbox.
The Gucci Good Game collection shall be accessible on Gucci.com plus in select Gucci stores globally.
